About

I build structure where complexity gets in the way of execution.

My background sits at the intersection of operations, product thinking, process improvement and systems design.

Over 10+ years, I have worked across customer operations, business management, marketing and independent consulting — often in environments where information is incomplete, priorities compete and decisions have real operational consequences.

That experience shaped the way I approach product work.

I naturally look beyond the individual task or feature and ask:

What problem are we actually solving?
Who needs this?
What information do they need to make a decision?
How does the workflow behave in the real world?
And what needs to be true for the solution to work?

How I think

I am particularly interested in the space between strategy and execution.

I enjoy taking something ambiguous or fragmented and turning it into:

  • a clearer problem

  • structured requirements

  • workable processes

  • prioritised actions

  • systems that people can actually use

  • evidence that supports the next decision

My approach is practical and iterative.
Understand → structure → test → learn → improve.

What I bring to Product

My experience gives me a perspective that combines:

Operational understanding
I have worked inside high-volume, process-driven environments where workflow quality, consistency and decision-making matter.

User and stakeholder perspective
I am used to investigating problems, clarifying context, communicating with different stakeholders and balancing competing needs.

Systems thinking
I naturally look at relationships, dependencies, information flows and the structure behind a process rather than treating problems as isolated tasks.

Product validation
Through UAT and independent projects, I have developed experience testing workflows against real-world scenarios, identifying gaps and translating observations into product questions and improvements.

Execution discipline
I like turning ideas into concrete structures, workflows and deliverables — and improving them through use and feedback.

Selected work

This portfolio shows how I apply that thinking in different contexts:

Notion Personal OS
Systems design, information architecture and execution workflows.

Airbnb Claims Platform
Product UAT, workflow validation and user-needs analysis.

FireGuard Aerial Maintenance
Opportunity discovery, proposition design and validation thinking.

Where I'm going

I am now focused on bringing this combination of product thinking, operational experience and systems design into a Product Owner, Product Manager or Project Manager role.

I am particularly interested in environments where the challenge is not simply to build something — but to understand what should be built, why, and how it needs to work in practice