Exploring systems, strategy & decision-making.

Analytical thinking applied to real-world business problems.

Castanyo Lab is my workspace for structured thinking, research, and projects that connect business insight with technology — exploring how we can design better ways to think, work, and grow.

I’m Leticia Castanyo, a business strategist and systems thinker. My work sits at the intersection of analysis and creativity — transforming ideas into organized action.

Through Castanyo Lab, I study how strategy, decision-making, and technology shape meaningful progress — whether inside organizations or individual workflows.

What I do

I work at the intersection of strategy, systems, and execution — helping transform ideas into structured outcomes.
Whether it’s coordinating research, organizing strategic initiatives, or building processes that support clear decision-making, I help teams move from insight to impact.

Clarity and structure enable meaningful progress

Most organizations don’t struggle because of a lack of ideas — they struggle because ideas aren’t structured into systems that work.
When strategy meets clarity, people make better decisions, teams collaborate more effectively, and progress becomes measurable.
My work is about bridging that gap — turning vision into an organized, repeatable way of thinking, working, and growing.

How I’ve Helped

Across roles in business management, mediation, and strategy, I’ve learned how to bring structure and clarity to complex situations.

As a claims mediator, I improved processes and collaboration between clients, legal teams, and insurers — turning conflict into resolution through clear frameworks and communication.
In a digital brand and marketing agency, I designed systems for research, strategy, and content delivery that translated creative vision into organized, measurable output.